ASSE moves to change name as part of rebrand

Park Ridge, IL – The American Society of Safety Engineers is proposing to change its name to the American Society of Safety Professionals as part of an effort to update the organization’s brand and more accurately represent its makeup.

“The occupational safety and health profession has evolved since our founding,” a recently launched ASSP website states. “When we began, engineers made up our entire membership. Today, the occupational safety and health profession encompasses many disciplines, and only 3 percent of our members hold the [professional engineer] license. The word ‘professionals’ is a more inclusive term that better reflects the diverse makeup of our membership.”

ASSE stated that officials will unveil the rebrand during the first quarter of 2018. Accompanying moves include creating a separate, global logo and a new website.

The society’s House of Delegates is scheduled to vote on the logo and name change June 19 at ASSE’s Safety 2017 Professional Development Conference & Exposition in Denver. Members will be eligible to vote electronically for 45 days after the HOD vote. Members also can provide feedback to delegates via the contact section on ASSP’s website.

“The Board of Directors believes the future is now,” ASSE President Thomas F. Cecich said on the ASSP website. “Changing our name and logo are bold, significant proposals that we believe will position our organization for the future.”